When asked to conceptualize and execute a redesign for Rad Soap Co.’s line of natural spray deodorants, I wanted to strip off the trendy frills and move the line in a bold and straightforward direction. 

Challenge:

• The original designs were youthful and fun but lacked cohesiveness with the brand as a whole. 

• The brand logo was not visible on the front of the bottle. 

• In a market dominated by roll-on and solid stick deodorants, highlighting that this product is still a deodorant was crucial.  

• The products needed to stand out from the well-known household names on the shelf while calling attention to their natural, aluminum-free ingredients.

Solution:

The approved concept combined solutions for all concerns while keeping the young, whimsical feel that was successful in the original designs.

Client: Rad Soap Co.

Role: In-House Graphic Designer

Services: Art Direction, Packaging Design for a pre-existing line of products, Product Photography, Various Marketing Copy